Category

The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently...

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...

The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices. To help app marketers improve retention and engagement rates with users who have already downloaded their apps, Google has added the ability to upload advertising...

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with...

Google just added new search development documents for this structured data type. Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as...

If you’re not, columnist Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords. There is an old saying: the only constant in life is change! Word on the street and from Google...

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update....

Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research. Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions...