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If you’re not, columnist Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords. There is an old saying: the only constant in life is change! Word on the street and from Google...

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update....

Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research. Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions...

Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

Google has not yet announced the addition of these new manual actions but they are all visible in the help documents. Google has quietly published a whole new set of manual actions around Google News and Google Discover policies and guidelines. Manual actions are when Google...

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs...

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Reputation-harming sites have long positioned themselves as admirable venues for consumer...