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Google’s Infini-attention can easily be added into existing models, including those of Google’s core algorithm Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely...

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.   Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” a...

Bayer and Google Cloud today announced a collaboration on the development of artificial intelligence (AI) solutions to support radiologists and ultimately better serve patients. As part of the collaboration, Bayer will further develop its innovation platform to accelerate the...

When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these...

The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better....

Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements. Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most...

The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year. Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like...

Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names. Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just...

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red...

Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default....