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Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice...

Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and...

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year. Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8...

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing –...

Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many...

Now when you have multiple images, this markup can help Google known which image the 3D image references. Google added new details about how to reference or link a specific 3D model to a specific product using product structured data. The new code samples are in th...

Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO. A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B...

Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics. As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual...

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before...

Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts. In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human,...