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Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default....

Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details. Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or...

Google also shared new stats on actions it took in 2023 to block fake reviews and local listings. Google has a new review algorithm that the search company says it better and faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this...

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period. Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.”...

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel. YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel...

If your campaigns in these regions don’t meet the updated criteria, Google may stop serving your ads. This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules,...

Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports...

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts. Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now...

Boost your agency’s performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success. Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the...

If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search. Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in...