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If your campaigns in these regions don’t meet the updated criteria, Google may stop serving your ads. This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules,...

Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports...

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts. Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now...

Boost your agency’s performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success. Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the...

If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search. Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in...

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to...

Reddit is denying a report it will block search engines and require users to log in to interact with the platform. Reddit has been working to monetize its platform, most notably charging for API access. Company execs have called out AI firms for using Reddit to train their...

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” ...

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two million keywords and one million ads) should notice the acceleration. Bing Ads says...

The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently...