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GA4 updates explorations date range, data retention settings

Marketers will need to take action if the updates are likely to affect their Google Analytics accounts. Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now...
Top 10 tools for PPC agencies
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Top 10 tools for PPC agencies

Boost your agency’s performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success. Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the...
Google expands video requirements for “Video mode” where video must be main content of the page
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Google expands video requirements for “Video mode” where video must be main content of the page

If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search. Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in...
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How to combine Google Ads with other channels to retarget, nurture and convert

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to...

Reddit Denies Report It Will Block Search Engines

Reddit is denying a report it will block search engines and require users to log in to interact with the platform. Reddit has been working to monetize its platform, most notably charging for API access. Company execs have called out AI firms for using Reddit to train their...

What’s changed in Google Ads Locations reporting and why you need a custom report

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” ...

Bing Ads Editor Gets An Update With More Horsepower

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two million keywords and one million ads) should notice the acceleration. Bing Ads says...
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Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users

The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for those users who are currently...
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Google tests feeds for App install campaigns, expands deep linking and reporting

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more...
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App marketers can now upload customer IDs to AdWords for targeting on Google Display Network

The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices. To help app marketers improve retention and engagement rates with users who have already downloaded their apps, Google has added the ability to upload advertising...