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Google creates best practices guides & support for health organizations around COVID-19

Google is offering more guidance and support to those in the health space. Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a...
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Google My Business tells businesses affected by the coronavirus to update listings

You can update your business hours, description, phone number and even add Google Posts. Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their...
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Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak

Local data accuracy becomes critical at a time like this. Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This...
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Google signals stricter enforcement of GMB image guidelines

It wants to ensure “all content that appears in the Business Profile is relevant, high quality, and appropriate.” Earlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting...
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Japan Encourages Telecommuting Over Coronavirus Fears

As the coronavirus spreads, Japan is now encouraging companies to have their employees telecommute in an effort to contain the virus. According to Reuters, “Japan has 160 cases of infections from the disease known as COVID-19, as well as 691 discovered on board the Diamond...
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Happy 15th birthday to Google Maps, the company’s second most important product

Google updates the app that embodies its commitment to local search. Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it....
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French regulator fines Google $166 million for ‘brutal’ ad suspensions

Google says it was protecting the French public from deceptive websites. La mort d’ads. France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,”...

Homeland Security’s Top Cybersecurity Official Moving to Google

CyberScoop is reporting that Jeanette Manfra, the Department of Homeland Security’s assistant director for cybersecurity, will be joining Google. Google has been trying to gain traction acquiring federal cybersecurity contracts. Manfra will offer a big boost in that area, as she...
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Google Ads overreported conversions due to bug — working on a fix

Conversion reporting is affected between November 11 and November 20. Update 11/25: Google said it has fixed most of the reporting issues that resulted from this bug. If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be...
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What does Google Maps ‘incognito mode’ mean for businesses?

Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When...