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Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Are Google Posts worth businesses’ time and effort? That question has been on the minds of many search practitioners lately. That’s because...

It appears that Microsoft is ready to raise the white flag. After years of trying, and failing, to make Windows 10 users embrace the merits of the Edge browser, the company is now reportedly set to replace it with a Chromium-based offering. According to a report by Windows...

We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list of “Easter eggs” that Google...

Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information. Google has quietly rolled out a new update to its PageSpeed Insights tool, the first large update since January 2018 when Google began using real user data from the Chrome browser to measure...

No mobile-friendly site? You’re missing a huge and growing opportunity. NEW YORK – Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs,...

Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties. Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated...

The key to creating more engaging online stories may be letting your audience fill in the blanks. Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the...

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have an updated look. New look. Spotted by a Reddit...

Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new attribute is named “family-led” and is...

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ For as long as search engine optimization specialists (SEOs) have been working...