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Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When...

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. On October 3, Webmaster Trends Analyst John Mueller delivered an edition of #AskGoogleWebmasters describing how Google approaches H1...

It is live, the “in this video” timeline feature in search is officially live and works for English YouTube videos. Yesterday we spotted Google testing a new video feature titled in this video that shows a timeline of what happened in a specific video. Google now has...

It’s improving its systems to recognize such content and treat it accordingly. Google has stated that hosting content in a subdomain or subfolder of another entity’s site is not against its guidelines, but that it is improving its systems to recognize that content and treat it...

Industry groups had been calling on Google to stop accepting advertising dollars from the reseller. Google suspended secondary ticket marketplace Viagogo’s advertising for violating its ad policies. The suspension follows campaigns by event industry groups to get Google to remove...

Lyrics site Genius used Morse code to catch Google ‘red handed.’ Song lyrics website Genius said it has caught Google stealing lyrics from its website and featuring them as rich results, the Wall Street Journal reported Sunday. Google denied the claims, stating that...

Set it and forget it when it comes to deleting your search and location history on Google. Google announced today that users can now automatically schedule Google browser history to be deleted on a 3-month or 18-month schedule. The option allows users to “set it and forget it” to...

Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. Google’s tack is to partner with retailers and enable users to...

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that...

Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app for Android. At launch, the Benefits section offers...