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Reddit’s new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation. Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big...

The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today....

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good?...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on:...

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses. Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect...

This means AVIF images will show in Google Search, Images, News, Discover and more. Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to...

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies. Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we...

Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last? Google unleashed the much-anticipated August 2024 core update Thursday morning. Less than 24 hours later, Google Search confirmed a ranking bug, which is still ongoing....

Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches. Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for...

Google rolls out Structured Data Files QA format for Display & Video 360 Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies...