Google August 2024 core update: What we’re seeing so far
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Google August 2024 core update: What we’re seeing so far

Some sites hit by the September 2023 helpful content update are seeing some small signs of life. Will it last? Google unleashed the much-anticipated August 2024 core update Thursday morning. Less than 24 hours later, Google Search confirmed a ranking bug, which is still ongoing....
Broad match keywords: When to test and when to avoid
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Broad match keywords: When to test and when to avoid

Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches. Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for...
Google rolls out Structured Data Files QA format for Display & Video 360
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Google rolls out Structured Data Files QA format for Display & Video 360

Google rolls out Structured Data Files QA format for Display & Video 360 Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies...
Google enhances budget control for Local Service Ads
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Google enhances budget control for Local Service Ads

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags. Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum...
Advertisers react to Google Reporting and Product Listing glitch
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Advertisers react to Google Reporting and Product Listing glitch

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout....

Google ending Notes on Search by end of the month

Google launched Notes in Search 8 months ago as a labs experiment – that experiment ends today. Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to...

Indian American ex-billionaire Rishi Shah gets 7.5 years for $1bn fraud in US, Goldman & Google among cheated investors

Rishi Shah, 38, an Indian-American ex-billionaire has been sentenced to seven and a half years in prison after being convicted of defrauding investors such as Goldman Sachs, Alphabet and the Pritzker Group venture fund of $1 billion, Bloomberg reported. Shah is co-founder of...

Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories –...

Google Launches June 2024 Spam Update

Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement, the update, which began on June 20, is expected to take up to one week to roll out...

Google’s Structured Data Update May Boost Merchant Sales

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic...