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In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time. Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly...

The change removes visibility into more than 20% of search terms, one agency finds. This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered...

Google is also limiting reporting data to the last three years. Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense...

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...

The company is seeking more SMB engagement by making updates easier and more accessible. Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or...

The deadline to migrate to parallel tracking is October 30, 2018. Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended to the end of...

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...

The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content. Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in...

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting. As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...