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As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing...

A new FAQ page answers questions about ranking, various site architectures, AMP and more. Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience...

Google is using newish language understanding models specific to leveraging conversational context for these search features. Google has shared some details around search features it has launched throughout the year that helps searchers search for what it thinks they are looking...

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services)...

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets. Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who...

Looking back, we can see where the biggest trends in search (and beyond) are heading. Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced...

Building the data bridge between online and offline. At its virtual SearchOn event Thursday, Google made a range of announcements about how it’s making search more sophisticated and user friendly. The company also announced that it now uses its natural language understanding BERT...

The reviews site wants to stop Google’s “self-preferencing” in the local SERP. Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into...

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general...

While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It...