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Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential. Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively ...

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars. Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs....

Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management. Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing...

Google’s temporary post-election ad restrictions could significantly affect political campaigns’ ability to share election-related messaging. Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls...

Reddit’s new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation. Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big...

The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today....

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good?...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on:...

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses. Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect...