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Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management. Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing...

Google’s temporary post-election ad restrictions could significantly affect political campaigns’ ability to share election-related messaging. Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls...

Reddit’s new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation. Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big...

The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today....

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good?...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on:...

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses. Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect...

This means AVIF images will show in Google Search, Images, News, Discover and more. Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. “We’re happy to...

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies. Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we...