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Google’s brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows. Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting...

Google Ads introduces a new ‘Video’ option in the Assets section, signaling a shift towards greater video integration in 2025. Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate...

Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding. Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google...

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes...

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition. Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm consumers and...

Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential. Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively ...

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars. Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs....

Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management. Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing...

Google’s temporary post-election ad restrictions could significantly affect political campaigns’ ability to share election-related messaging. Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls...