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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bin...
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4 ways to get more out of Bing Ads

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing...
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SMX Advanced Recap: Bing’s Fabrice Canel keynote

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice...
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Bing is testing an ‘open in new window’ icon in the search results

While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Bing is testing a new icon in its search results interface to let searchers open the search result they are...
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Bing adds hotel booking filter, home services pricing & coupon deals in search

Bing launches new intelligent search features to help you make better buying decisions. Bing has announced an array of new “intelligent search” features around hotel searches, home cost and pricing guides and also coupon and deal snippets in search. Bing said it hopes these...
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In-depth with Bing Webmaster Tools — the definitive guide

Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series. You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search...
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Bing Webmaster Tools adds Domain Connect verification integration

Bing makes it easier to verify some sites with Bing Webmaster Tools. In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 1&1 IONOS, GoDaddy,...
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Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as...
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Bing Paparazzi Photos

Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: Opening remarks by Yusef Medhi: Part II of...
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Bing announces refreshed Bing Webmaster Tools

In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters. Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week...