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Bing adds tons of features to their Bing Search APIs, which now are REST APIs. Bing announced they are giving developers a preview of the new Bing Search APIs, version 5. The new APIs expose a lot more functionality for developers within the Bing Search infrastructure. The...

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be...

The new workflow offers more access to features and functionality during the initial setup. Bing Ads has updated the campaign creation workflow; it’s now designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are...

Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. Paid search spend growth held steady in Q4 with 14 percent growth year over year, according to Merkle’s latest Digital Marketing Report. That’s up from 13 percent...

Advertisers can now make changes to ETAs from their phones. The Bing Ads apps on iOS and Android offer the ability to do bulk editing and edit text ads. With the latest app update that now includes Expanded Text Ads. When you click on an expanded text ad in the app, you’ll be...

Snowbirds can also get quick results for snow conditions at US ski resorts. Bing rolled out two new updates for weather-related queries today — adding a new look and feel to its weather search results and offering snow conditions and forecasts for US ski resort searches. The site...

Bing Ads is actively working on building out its audience targeting capabilities. In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote...

Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression...

While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped...

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...