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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s...

Snowbirds can also get quick results for snow conditions at US ski resorts. Bing rolled out two new updates for weather-related queries today — adding a new look and feel to its weather search results and offering snow conditions and forecasts for US ski resort searches. The site...

Five years in the making, the Webmasters Central brand gets retired. After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be...

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence...

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has...

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926. To kick off Black History Month, today’s Google doodle pays homage to Dr. Carter G. Woodson —  the scholar who, in February 1926, first devised an...

Bing Ads is actively working on building out its audience targeting capabilities. In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote...

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the...