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Advertisers will be able to create new TrueView for action ads until September 30, 2021. Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for...

Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression...

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter. Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your...

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more...

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be...

Use these techniques to make sure your PPC accounts are in great shape all year long. The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those...

LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...

Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar. Google is having a rough fourth quarter. October alone was a horrible month for one of the world’s most highly regarded brands. On the eve o...

While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped...

These labels can help some businesses with visibility and potentially increase conversions. Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your verified Google Business Profile and...