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New investment will be a catalyst to shape the future of organic marketing, SEO, and content. Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from...

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Four new features — consumer interest insights, audience insights, change history insights and auction insights, and demand forecasts — will be rolling out in...

Canada may finally ban Huawei from its 5G networks, the last of the Five Eyes countries to do so. Huawei has been banned from participating in 5G networks in the US, UK, Australia and New Zealand. Despite its allies doing so, Canada had signaled it would not necessarily follow...

At SMX, you’ll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success. Technology is evolving at an unprecedented pace… and winning search marketers are harnessing that...

Toshiba is the latest company splitting up, with plans to split into three separate companies. Once one of the most influential tech companies, Toshiba has had a number of missteps, scandals, and general mismanagement over the last several years. The company is now splitting into...

It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched officially today. The...

For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports. For the last four months, Google has been miscounting the mobile page experience data in the Google Search...

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Google has published the full list of IP addresses it uses for crawling and accessing your website under the Googlebot user agents. Google said if you do not want to...

Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It’s proven wildly popular, and companies are leveraging...

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers. Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor...