off

Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be the result of a glitch. “I had...
off

Microsoft Announces Loop, a Fluid-Powered Collaboration Tool

Microsoft’s vision for the future of remote and hybrid work is taking shape with its announcement of Loop, a new collaboration tool based on Fluid. When Microsoft announced the Fluid framework, the goal was to reimagine office software, providing a way for companies, teams and...
off

How to Develop and Deliver Effective Emails

With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s learn how to deliver effective...
off

msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian...
off

Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...
off

Privacy Group To Attack Facebook’s Beacon Ads

Facebook’s Tracking of User Activity Riles Privacy Advocates, Members from the Wall Street Journal reports privacy group MoveOn.org is attacking Facebook over their Beacon Ads product. MoveOn.org has an online petition that asks: When you buy a book or movie online–or make a...
off

Google makes it easier to remove images of kids from the search results

This may come in handy if you work in online reputation management. Google is now letting anyone under the age of 18, or their parent or guardian, to request the removal of their images from the Google Search results. The removal request can lead to the image no longer appearing...
off

Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Google plans to begin restricting terms within the search query...
off

President Biden to Nominate Jessica Rosenworcel to FCC Chair

President Biden is preparing to make his nominations for key positions, including nominating Jessica Rosenworcel as FCC Chair. Jessica Rosenworcel has been serving as acting chairwoman of the Federal Communications Commission since the outset of the Biden administration. In a...
off

Retailers Should Focus On The Last Mile, Says Justuno CEO

“Conversion optimization is the same as it’s been for a while,” says Justuno CEO Erik Christiansen. “People still don’t want to focus on the last mile. We’ve kept to the same message that retailers should be investing in their current website visitors. There’s always low-hanging...