By

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently...

Plus why you should pause your ads (for science) Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered...

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Call analytics play a vital role in establishing the relationship between online...

Tools and tech to help improve analysis, decision making, and strategic planning. The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital...

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. What’s different about the holidays this year? If you’re a marketer, you need to...

Advertisers can now make changes to ETAs from their phones. The Bing Ads apps on iOS and Android offer the ability to do bulk editing and edit text ads. With the latest app update that now includes Expanded Text Ads. When you click on an expanded text ad in the app, you’ll be...

Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor. SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by...

This is a feature many search marketers use for keyword research, and searchers use it for query expansion. Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask...

This is a question as old as the business: is there any point in buying one’s own brand in Google Ads? Or should I leave that to SEO? It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will...

Koch is credited with ushering in the Golden Age of bacteriology. Today’s Google doodle pays homage to Robert Koch, the German physician and microbiologist credited with ushering in the Golden Age of bacteriology. Instead of marking his birthday, Google is honoring Koch with a...