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In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...

Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has...

Credited with being the Father of Black History, Dr. Woodson first created an African-American studies program in February of 1926. To kick off Black History Month, today’s Google doodle pays homage to Dr. Carter G. Woodson —  the scholar who, in February 1926, first devised an...

Bing Ads is actively working on building out its audience targeting capabilities. In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote...

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced the...

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few...

Plus, leaked documents suggest Amazon is abusing its position in India. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...

The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice. This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads....

A better message drives higher revenue. Deliver higher quality and more comprehensive customer data to AWS in real-time to drive better insights and engagements with Cordial. Cordial’s cross-channel messaging and data platform is designed for agile marketing teams to send...