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Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected. Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how you can: Predict...

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app...

Issues began Thursday for both platforms and continue to affect reporting on Friday. For paid search managers, Friday could be a bit of a frustrating end to the week. Google AdWords reports aren’t downloading or printing. The issue started Thursday and continues into Friday....

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France,...

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that...

Learn first-party data management strategies that keep your customers’ data safe and your business booming. What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down...

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of...

To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story —...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their...

Bing adds tons of features to their Bing Search APIs, which now are REST APIs. Bing announced they are giving developers a preview of the new Bing Search APIs, version 5. The new APIs expose a lot more functionality for developers within the Bing Search infrastructure. The...