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Google blows up ad headline font in new test

Headline one goes big in this latest Google Ads test. Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to...
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TikTok will start banning political campaign fundraising

A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account. TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos...
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How paid marketers are fighting back against the Fake Web

Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves. Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are...
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5 massive SEO and content shifts you need to master right now

What can today’s industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers. Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content...
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Facebook buys AR startup building a 1:1 digital map of the physical world

The acquisition appears to be about augmented reality, but Scape Technologies’ capabilities go way beyond AR. Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If...
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The perfect structure for managing profitable shopping ads

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive...
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Bing Ads Android App Debuts: A Test Drive

Now available in the Google Play store, here is a look at what to expect. Bing Ads’ Android app, hinted about last month, is now available in the Google play store, which means Bing has beat Google AdWords at bringing out apps for both major mobile operating systems (not that...
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Google to launch ‘enhanced news storytelling’ project with licensed content

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...
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Instagram is testing a “Gifts” monetization feature for creators

The new creator monetization tool could replace Meta’s $1 Billion creator fund that’s set to end this year. Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by...
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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...