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Shopify is testing a new universal search feature

But the new feature could hurt merchants who decide not to pay to rank higher in results. Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The...
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The State of Local Marketing Report 2019

What does it take to become the leading brand in local communities? The 2019 State of Local Marketing Report from BrandMuscle reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn...
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Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago

Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before. About two months ago, Duane Forrester was laid off during mass Microsoft layoffs. Duane was the face of Bing, he was the Webmaster Outreach...
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Google Search Console adds Shopping tab listings feature

This gives you more details on your product snippets, merchant listings and the shopping tab listings. Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in...
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Twitter launches Location Spotlight for all professional accounts

The new features lets local businesses display their address, hours and more information at the top of their Twitter profile. Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts. What is Location Spotlight? Businesses that use this...
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SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim

We get into the mindset of the people who write the Google Search ranking algorithms. SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been...
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Google Ads Reach Planner now forecasts Video Action campaigns

A full-funnel YouTube strategy could help increase conversions by about 10%. Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the...
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The NSA Pushes for Adoption of Memory Safe Coding Languages

The National Security Agency (NSA) is pushing for the adoption of memory safe coding languages in an effort to improve security. Software memory issues constitute one of the biggest sources of vulnerabilities for bad actors to exploit. Older, more established programming...
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Brands, especially restaurants, need FAQs and ‘coronapages’ fast

There are a number of common questions your customers are probably asking in search that aren’t being answered. Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior they were probably...
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Meet The Search Engines: Up Close @SMX West 2015

Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions. The themes that kept arising at SMX West 2015 last week were mobile and security....