By

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. You’ve completed your audience analysis – you know exactly who you’re targeting. You’ve done your keyword research – you’ve mapped out your blog topics and what...

Twitter has said it is working on an edit feature, just days after Elon Musk posted a poll asking if users wanted one. Twitter has notoriously not had a way to edit tweets, meaning users had to delete them if there was a mistake, or live with it. Elon Musk posted a poll asking if...

Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies. Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core...

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as...

This new attribute may help your business stand out from the competition in the Google local results. Google has a new recycling attribute label you may be able to add to your Google Business Profile, the company announced. This attribute can be used to highlight if your business...

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University....

Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps. Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier...

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a...

Automakers will no longer be able to sell combustion engine passenger cars in Canada, effective 2035, adding to the growing impetus for a full transition to electric vehicles. Governments are working to combat climate change, with combustion engine vehicles being one of the...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to...