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Google tests big changes to featured snippets

The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’. Here’s what they look like. Google is testing some significant changes to featured snippets. Both will give searchers a more diverse set of sources in...
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7 Ways To Target PR Psychographics With 1 Tool

For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable...
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Take home the highest honor in search

The 2022 Search Engine Land Awards entry period is officially open! Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering The Search Engine Land...
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Using intent data to deliver results in 2021

Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a...
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Chrome will show updated pricing in the tabs grid on mobile

Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card. The mobile Chrome browser will show updated pricing for products inside a user’s open tabs grid, Google announced Thursday. Alongside that update, the company also announced...
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Data-Led Inbound Marketing, Part 2

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and...
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Bing Webmaster Tools adds Domain Connect verification integration

Bing makes it easier to verify some sites with Bing Webmaster Tools. In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 1&1 IONOS, GoDaddy,...
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Google November 2021 core update is finished rolling out

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Google has confirmed that the November 2021 core update is now finished rolling out. The announcement. “The November 2021 Core...
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Twitter for Professionals: How to switch to a Professional Account

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Twitter has made Professional Accounts available to all of its global users. Professional Accounts, originally introduced in October, are now...
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Why automation is the future of lead management (and RevOps)

RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges. Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of...