By

The media company tackled a future of third-party cookie loss with a first-party data strategy. With the ambiguity around the future of cookies, Penske Media Corporation (PMC) wanted to be certain what its next move was regarding a first-party data solution. PMC is a global media...

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a...

Google loses deal it held since 2002, but AOL matters far less than it once did. At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016. When Google first won the AOL...

Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term “webmaster.” 20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh...

Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds. Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s...

Shutting down a website is easy. But having to do it along with redirects can get complicated. Here’s what you can do about it. Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and...

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What...

New sellers continue to flood the channel while existing brands are ramping up their own efforts. Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more...

And, what to do when there’s no easy way to appeal to everyone. As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of...

A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. One of the larger problem areas that advertisers have wrestled with in Bing Ads has been billing. This shouldn’t be such a struggle for advertisers, and after today,...