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The perfect structure for managing profitable shopping ads

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive...
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Bing Ads Android App Debuts: A Test Drive

Now available in the Google Play store, here is a look at what to expect. Bing Ads’ Android app, hinted about last month, is now available in the Google play store, which means Bing has beat Google AdWords at bringing out apps for both major mobile operating systems (not that...
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Google to launch ‘enhanced news storytelling’ project with licensed content

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...
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Instagram is testing a “Gifts” monetization feature for creators

The new creator monetization tool could replace Meta’s $1 Billion creator fund that’s set to end this year. Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by...
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The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to...
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Walmart is now selling ads on TikTok, Roku, and Snap

The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the...
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Samsung Users May Finally Get Seamless Android Updates

Samsung users may finally get seamless Android updates, easing a major pain point with some of the world’s most popular smartphones. Android, especially on Google’s own line of Pixel phones, has had the ability to download and install system updates in the background, without...
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Google tests displaying cost estimates in local search results

Google has confirmed the company is showing cost estimates from Homewyse for some local queries. A Google spokesperson confirmed with Search Engine Land the company is testing displaying cost estimated directly in the local panel in the search results. This information comes...
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Bing Rewards Members Can Now Earn Credits On MSN.com

MSN’s home page now has a new “Rewards” tab where users can redeem credits for gift cards, sweepstakes entries and more. In a push to gain more market share, Bing is enticing users with a new way to earn Bing Rewards credits, bringing its Bing Rewards program to...
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Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search. Google announced it now supports new schema markup for product results, specifically the shippingDetails schema.org markup. With this markup, you can add details around the...