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Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google...

The social media marketing week in review: A round up of news and announcements you may have missed. Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is...

Apple has announced its Worldwide Developer Conference (WWDC) for 2021, with the tag line: “Glow and behold.” WWDC is Apple’s premier event of the year, where the company previews its upcoming operating system releases, as well as new hardware. Some of the company’s biggest...

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper...

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end...

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword....

In a world first, Uber will treat its UK drivers as “workers” after losing its case before the UK Supreme Court. In February, the UK Supreme Court ruled that Uber drivers were entitled to more protections than they enjoyed as contractors. “Worker” is a classification unique to...

But Bing looks at these signals in a holistic manner for ranking purposes. Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking...

Ford has announced some 30,000 employees will be able to work remotely, providing a clear measurement of just how much the workplace has changed. The coronavirus pandemic has driven a widespread adoption of remote work, although much of that transformation has occurred primarily...

With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue — not just within the purview of...