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Twitter has released new numbers showing last night’s announcement that Osama bin Laden was dead generated the most activity on the service that it has ever seen, in terms of “sustained rate of tweets.” From 10:45 PM Eastern time on May 1 through 12:30 AM on May 2, there were on...

There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better marketer. One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and...

Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign. Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads...

Bing is testing showing recipe schema markup in the search results. Bing is now testing showing recipe answers including the recipe overview, ingredients, steps and related recipes directly in the search results snippets. Jennifer Slegg spotted this test on Bing this morning and...

Hyundai is evidently in talks with Apple to manufacture its upcoming Apple Car. Apple is well-known for designing blockbuster products but, like many tech companies, it relies on outside companies to manufacture its products. With increasing evidence that Apple is once again...

The Trump administration is moving to ban additional Chinese apps, with President trump signing an executive order targeting eight. Trump previously banned TikTok, as well as WeChat, citing national security and privacy concerns. He has now signed an executive order banning...

Twitter has bought Breaker, bringing the social podcasting app in-house at a time when podcasting is more popular than ever. Breaker helped change the podcasting industry by making it a more social experience. Rather than simply listening to a podcast, Breaker allowed its users...

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...

To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someo...

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? There are plenty of options for particular metrics to drive paid search programs toward, but not...