Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful,...
Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal...
Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links. Looking for the extra punch your content needs in order to earn...
Bing announced Friday some new features are hotel searches, home repair searches and finding good deals using Bing search. I covered it on Search Engine Land but this was a big list of changes, it is worth covering...
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand...
The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already...