Carter G. Woodson Google doodle honors scholar who started Black History Month
Posted On 15 Jul 2022
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Marketing
SEM
What your paid search KPI says about you
Posted On 02 Jan 2021
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Beware the monsters of paid search
Posted On 02 Dec 2020
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Seo
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SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves...
Posted On 14 Mar 2024
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Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts. In the old days, humans had to identify sources, summarize the work and search for common...
Posted On 05 Mar 2024
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Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience. Consumer behavior has become more complex and unpredictable. To effectively...
Posted On 28 Feb 2024
Bing
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Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before. About two months ago, Duane Forrester was laid off during mass Microsoft...
Posted On 19 Nov 2022
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Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions. The themes that...
Posted On 11 Nov 2022
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency. There is no such thing as a...
Posted On 01 Nov 2022
Business
Legal avenues for H-1B visa holders to extend stay and secure employment after job termination
Extended Stay Opportunities Post-Termination: H-1B visa holders have multiple pathways to maintain their legal status even after job loss. These include: Filing for a change of nonimmigrant status; Applying for...
Posted On 15 May 2024
How to navigate negative Glassdoor and Indeed company reviews
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company’s online reputation. Indeed, Glassdoor and employer review websites Negative reviews from customers...
Posted On 11 May 2024
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