Category

The Elon Musk/Twitter drama has taken another turn on news the deal may be subject to a national security review. After months of speculation and legal fighting over whether Musk would go through with his offer to buy Twitter, the deal appears to finally be moving forward. The...

Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds. Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s...

A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account. TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos...

The new creator monetization tool could replace Meta’s $1 Billion creator fund that’s set to end this year. Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by...

The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant. Three and a half years after cutting off the flow, Twitter is turning the tweet pipeline to Google back on. Bloomberg...

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that...

The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing. Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is...

The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite...

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to...

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently...