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There seems to be a lot of misconception that social media marketing isn’t ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren’t properly educated or perhaps...

Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July. Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad...

Facebook was dealt a major blow today as Judge James Boasberg ruled the Federal Trade Commission’s (FTC) suit against it will not be dismissed. The FTC had previously sued Facebook in December 2020, over what it said was anticompetitive behavior, only to have Judge Boasberg throw...

I’ve never encouraged a “Google First” or “Google Only” mentality for search marketers to follow. This is where you focus only on Google, figuring the other major search engines don’t matter. Instead, I’ve said that all the search engines are important...

The new all-in-one tool will be free for at least a year, the company says. Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook...

“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new...

Numerous advertisers have paused their social media campaigns over the events at the Capitol. Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and...

Uncover, understand and predict consumer behavior about brands, their competitors and their categories. Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence...

Plus, the secret to managing people is less management and more peopling Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up...

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, t...