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LinkedIn is shaping up to be one of Microsoft’s best growth drivers six years after purchasing it. LinkedIn is the professional networking site Microsoft purchased in 2016 for more than $26 billion. The platform provides a way for professionals to connect with others in their...

Yelp is ten years old this year. the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the...

Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A...

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from. TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be...

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data,...

The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps. Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and...

According to YouTube, sports fans are watching more sports-related videos than ever. In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the...

Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns. TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s...

The move is expected to negatively impact the discoverability of content on X (Twitter). X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s...

The Elon Musk-owned platform hasn’t said when content creators can expect their payouts after missing its own deadline. X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform...