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Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...
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Twitter begins testing Timeline Ads on publisher sites

In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway. Twitter is now testing Timeline Ads in timelines embedded on third-party publisher sites, according to a report from Business Insider. Twitter started recruiting...
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Why Do Users Need To Start Web Push Notification?

 Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience even they are not active with you.  No need for Email...
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Ex-Googler John Giannandrea takes charge of Siri

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...
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Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

The test aimed to surface accounts that people were not engaging with. Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a small fraction of users, and has since ended, according to a report by...
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Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...
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How to use SEO on LinkedIn

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B...
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Twitter Gets Rid of 70 Million Fake Accounts in May and June, Cracks Down on Trolls

Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has...
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BlackBerry is Now Suing Facebook for Copying Its Messaging Technology

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents. “Defendants created mobile messaging applications that co-opt...
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Has Twitter Changed it’s Mind on an Advertising Transparency Center?

In October 2017 Twitter announced an Advertising Transparency Center saying “that it will offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback.” As of this date, there has been no Ad Transparency...