Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships

With more than half of its ad revenue now attributed to video, Twitter announces more than 30 video content deals at this year’s NewFronts event. Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media...
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Quora launches native image ads globally

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers. Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format...
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Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Facebook CEO Mark Zuckerberg took his apology tour across the ocean yesterday and appeared before the EU’s Parliament to answer questions about the...
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Using machine learning to get more value out of your Facebook campaigns

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being...

How to make time for social media

013 How to make time for social media Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a...
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Angie’s List is Becoming Free : What this Adjust Means for Your Company

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This...
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Google is Introducing New Airline Price Tracking, Hotel Search Filters, Deal Labels

Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools. Mobile users will also see new deal labels when a room...
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Google Search Comfort Virus Passes re-verification Updates to Members

Google had a bug with their Search Console platform this morning, where it sent out reverification email notifications to many users. The issue was that the verification method became invalid for a large number of sites in Google Search Console, and then Google had to reverify...
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What exactly Advanced SEOs Ought To Know From The Google Raters Instruction

Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the quality of search results. Before then, some leaked copies were available online, but this was the first time Google had officially released them. Then, in March...
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Tips on how to Focus on Your Visitors With Facebook Ads

Facebook has further reduced the organic reach of brands and publishers in the news feed to emphasize updates of friends and family. Understanding why people share content on Facebook will help you create content that is more likely to attract engagement, in the form of likes,...