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The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here t...

The company reports it is experimenting with running back-to-back Story ads from different advertisers. Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23%...

Yet revenue and usage are still growing. Greg Sterling on August 5, 2019 at 12:01 pm A steady stream of surveys and anecdotal evidence indicates Americans are less trusting and engaged with Facebook since the Cambridge Analytica data-privacy scandal broke in 2018. But t...

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of...

The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched...

The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page. Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small...

Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are...

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount...

If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world...

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to...