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Enterprise SEOs talk content creation and optimization for the future. During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day,...

SEO tools and a process to determine what was hit and how to fix it. When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site...

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and suspected it was due to something a...

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or...

The terminal is important because it provides access to command line utilities the ability to perform SEO hacking on remote machines by opening shells in the cloud, and the ability to write or utilize programs that automate work tasks and power websites. While it’s true that you...

Agencies continue to face challenges when selling SEO. Find out what you can do to help overcome them. SEO is hot. Agencies know it and smart businesses know it too. So it should be a slam dunk sale every time, right? Unfortunately, agencies still face hurdles and objections when...

LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations...

Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes. “Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with...

How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis....

SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road, experts say in this clip from Live with Search Engine Land. The COVID-19 crisis has been crippling for so many businesses, and agency SEOs are having to...