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Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes. “Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with...

How to think about content, SEO and your customers during the crisis — and prepare for the future. All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis....

SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road, experts say in this clip from Live with Search Engine Land. The COVID-19 crisis has been crippling for so many businesses, and agency SEOs are having to...

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward. Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn...

Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs. An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is vital to prevent incorrect URLs from being...

The global pandemic is also a lesson in good keyword research for publishers. Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO...

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark. What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contrac...

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results. Obviously, you work hard to make your website climb to the top of the search engine...

Get prepared for SameSite cookie handling behavior coming to Chrome, Firefox and Edge browsers. As part of ongoing efforts to improve browser safety, the Chrome development team announced a new implementation of SameSite attributes and requirements regarding cookies. The new code...

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as...