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Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. I read a lot of patents, many of which may or may not apply to search...

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king”...

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper...

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword....

Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links. Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important...

How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. When inbound links occur naturally, you don’t look to see if the site...

Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities. Are you leaking your gated content in organic search? Personally, I’m not a fan of finding portable...

Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index. Have you ever been in a position where you have removed pages from your website and it has taken Google a really long time to remove that content from...

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins. Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some...

This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies. In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the...