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More placements may help businesses like car dealerships get in front of more potential customers. Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, the company announced Wednesday. An example of Microsoft...

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio. If you’re just getting started with Google Data Studio, you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and...

Google has confirmed the issue and is currently investigating these reports. Over the past few hours, search marketers have been complaining about slowness, errors and other unexpected issues within the Google Ads advertiser console. Google has posted a status update just now...

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads (RSAs) have existed alongside the...

Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI. Snapchat is launching mid-roll ads for Snap Star Stories, the company announced Monday. The new, attributable ad product is currently in closed beta and the company...

Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this. We have a client with angry customers. Really angry customers. They are angry because they had unsubscribed from our client’s emails, and yet kept seeing...

Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program. Google Ads will merge its advertising identify and business operation verification programs into a unified advertising verification program...

Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers. Best Buy has launched Best Buy Ads, its own in-house media company, the consumer electronics retailer announced Tuesday. Best Buy Ads offers paid search ads and sponsored...

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will...

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is....