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Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual...

Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple channels. Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad...

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend...

Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting. Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with...

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to...

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t...

The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework. The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However,...

Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a...

RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges. Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of...

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a...