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Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert. Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs...

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of...

New to agency life? These easy tips can help you make a smooth transition to your new role so you can hit the ground running. Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various...

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. The American’s with Disabilities act has influenced the way businesses need to...

Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert. Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs...

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Call analytics play a vital role in establishing the relationship between online...

This is a question as old as the business: is there any point in buying one’s own brand in Google Ads? Or should I leave that to SEO? It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will...

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...

The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice. This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads....

Use these techniques to make sure your PPC accounts are in great shape all year long. The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right about now. Buck up, search marketers! 2020 is here and those...