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To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership. This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. The best path to...

Learn to map and monitor all competitive and partner activity around your brand terms. In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats...

Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process. You have to keep many...

A full-funnel YouTube strategy could help increase conversions by about 10%. Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the...

Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they’re gone forever. Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to...

Reddit says the API is meant to elevate the Ads experience for their growing advertiser community. Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will...

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to...

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. One of the hottest topics and hotly debated threads on r/ppc is about rates and what you should charge. What does an agency charge? What...

Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves. Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are...

The retail giant’s partnership with social and CTV platforms is an eye opener for advertisers and brands. For the first time ever, Walmart is expanding its ad reach beyond its own ecommerce platform by powering ads on TikTok, Roku, and Snap. Walmart will also have the...