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The new categories include education, people care, pet care, wellness and health care. Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of...

Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics. B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.” “We need to attract more decision-makers.” “We...

Microsoft has not provided a timeline for when brands will be able to directly purchase ads within the chatbot. During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search...

Market expansion and automated bidding make their debut. Microsoft has just announced six new products and features for this month. Let’s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the...

Google’s revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon’s algorithm and more. Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020,...

The layoffs may be closely tied to another shift in strategy – the increasing reliance on resellers. Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising...

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over. 2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023,...

Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022. Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you...

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about...