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When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend. Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in...

A well-placed PPC ad gives you the opportunity to respond directly to good and bad publicity. Here’s what you need to know. When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads...

Anticompetitive claims related to Google Search Ads 360 and the company’s mobile search dominance are moving forward. The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was...

Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a...

Looking to improve your agency’s acquisition and retention approach? Explore practical ideas to improve your churn rate here. To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why...

A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends. You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing...

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where...

Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016. This was an eventful year for those in the paid search community as Google...

You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and...

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. SMX Advanced has always featured the...