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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google. Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school...

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value...

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions. Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy at SSDM, picked up on some of their...

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge. You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do? If...

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer...

Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny...

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. Writing ad copy for your AdWords campaign typically is a process...

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions...

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid search. In this SMX...

Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Paid search in 2016 might have started uneventfully, but the lull did not last. Beginning in February, there was a rush of...