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However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0. Google Ads and Google Marketing Platform are not using versions of Log4j affected by the CVE-2021-44228 vulnerability, th...

We also talked about the new GoogleBot and some of the old days in the SEO industry. The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked...

The new mobile app features can be used to identify emerging trends and act on them from anywhere. Advertisers can now create campaigns, review Search trends and view more explanations with performance insights in the Google Ads mobile app, the company announced Friday. Why we...

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Four new features — consumer interest insights, audience insights, change history insights and auction insights, and demand forecasts — will be rolling out in...

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be the result of a glitch. “I had...

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Google plans to begin restricting terms within the search query...

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying...

RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community. RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday...

As it turns out, third-party cookies are a tougher cookie than we thought. On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome browser. The timeline was originally targeted...

With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world continues to navigate uncertain times, keeping a pulse on competitors and global search trends is more important than ever. Join...