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Top 10 insights on local marketing at LSA17

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights...
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Excel Nerds Rejoice! Microsoft Excel World Championship Returns.

Spreadsheet enthusiasts have another outlet to geek out over, with the return of the Microsoft Excel World Championship. Long the domain of businesses, Excel has moved into the world of esports, with the world’s best spreadsheet gurus going head-to-head to show off their skills....
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FCC Chairwoman Proposes Faster US Broadband Standards

FCC Chairwoman Jessica Rosenworcel has updated a Notice of Inquiry aimed at raising the broadband standard in the US. The current US broadband standard is 25 Mbps download and 3 Mbps upload. Unfortunately, that standard was set in 2015 and has not been updated since. As a result,...
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Google Throws Its Weight Behind Cross-Platform Message Encryption

Google is throwing its weight behind cross-platform message encryption, with plans to incorporate it into Messages. The EU has been pushing for regulation that would force companies to make their messaging platforms compatible with each other. Some experts have warned the measure...
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Take our Amazon advertising survey — Enter to win a ticket to SMX

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...
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Canada Announces Plans to Attract US H-1B Visa Holders

Canada is making a play for H-1B visa holders in the US who may fear losing their status amid widespread layoffs in the tech industry. H-1B visas are used by US companies to bring in highly-skilled workers from other countries to fill specific roles. If an H-1B employee loses...
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AlmaLinux Responds to Red Hat Going Closed-Source

AlmaLinux has weighed in on Red Hat’s controversial decision to restrict access to its source code, saying the community distro will need to come up with “a new solution.” Red Hat riled the Linux community with news that it would restrict access to Red Hat Enterprise Linux (RHEL)...
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5 Questions on the Impact of Data Sovereignty on Digital Marketing

Different kinds of digital devices and apps produce tons of data, from usage stats to security alerts and multimedia content that device users generate. This data has value to various interested parties, including those involved in digital marketing, business strategizing,...
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Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel. A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to...
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Where is the buyer’s journey headed?

Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast. What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in...