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In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show overall that consumer expectations of mobile sites, even for local business owners, have grown significantly since 2013. While...

Voice assistant offers basic business information via audio, additional details in its mobile app. From Siri to Google Now and Cortana, local search has always been a killer use case for search/personal assistant technology. And now Amazon’s Echo is playing in that space, too....

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping...

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. For local brands and companies, it can be hard to initially bridge the gap...

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The principles that apply to good marketing are the same principles...

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized...

Only 2.62% of recipients click links for “more information” in marketing emails; however, we will send a collective of 361 billion emails per day by 2024. More along, 90% of marketing professionals say email engagement is the number one metric that can help them measure content...

Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights...

Spreadsheet enthusiasts have another outlet to geek out over, with the return of the Microsoft Excel World Championship. Long the domain of businesses, Excel has moved into the world of esports, with the world’s best spreadsheet gurus going head-to-head to show off their skills....

FCC Chairwoman Jessica Rosenworcel has updated a Notice of Inquiry aimed at raising the broadband standard in the US. The current US broadband standard is 25 Mbps download and 3 Mbps upload. Unfortunately, that standard was set in 2015 and has not been updated since. As a result,...