Where retailers should use genAI: customer service, experiences, and recommendations

While that sentiment could apply to many applications for a retailer, in this case it’s how Beth Ann Kaminkow, global chief commerce officer and CEO of the New York Office for VML, describes how retailers should be thinking about AI. “One of the reasons Amazon is always out ahead...

Expert view: IPO market may see a stronger pull after the Budget 2024, says Mahavir Lunawat of Pantomath

Expert view: Mahavir Lunawat, the founder and managing director of Pantomath Financial Services Group, says favourable market conditions, high liquidity, a conducive growth environment with stable interest rates, and benign inflation have facilitated a boom in the IPO market. He...

Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth

OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to...

Stanley Lifestyles IPO: GMP, subscription status to key risks – 10 key things to know

Stanley Lifestyles IPO: The initial public offering (IPO) of Stanley Lifestyles opened for subscription on Friday, June 21, and saw a healthy response from retail and non-institutional bidders. The mainboard IPO of a luxury furniture brand company is a book-building is...

3C IT Solutions IPO: SME issue subscribed over 20 times on day 4; retail investors show strong demand

The company aims to raise ₹11.4 crore through its IPO, comprising a combination of fresh equity shares and an offer for sale. The price band for the offer is set at ₹52 per equity share, with a face value of ₹5 each. The listing date for the 3C IT Solutions IPO is set for June...

How programmatic political ads will impact the ad ecosystem from CTV to social media and more

With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted i...

TikTok looks to court publishers through monetization opportunities

The news: TikTok is developing a “publisher monetization operations” team in a bid to convince major news publishers to create content for the app, per The Information. The team will be led by Harish Sarma, previously TikTok’s global head of sports and gaming. Why thi...
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Google Core Update: How To Write High-Ranking, High-Quality Content in 2024

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to drop? Even in the era of automation, quality still wins over quantity when it...

WiMi Developed a Swin-Transformer and Hash-based On-Chain Copyright Detection Technology

The technological innovation of WiMi’s swin-transformer and hash-based on-chain copyright detection technology is reflected in the following aspects: Application of deep learning: Swin-Transformer is an advanced deep learning model that has excellent performance in image...
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Content Marketing: How To Find The True Value Of Your Marketing Funnel

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take...