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Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs...
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Reputation attack sites have plummeted in Google, but can still harm

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Reputation-harming sites have long positioned themselves as admirable venues for consumer...
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AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Plus, the “human experience marketer” behind the search marketer Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...
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Google page experience update rolls out just as core update finishes; Wednesday’s daily brief

Plus, Google Search Console Insights report is now open to all Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...
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Google News inclusion is automated, sorry publishers; Monday’s daily brief

Plus, Google introduces Mobile Web Certification for partners Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get...
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Is Google rolling out a new more graphics-heavy design for local pack results?

Make sure to get your business photos in Google My Business in tip-top shape. Google seems to be rolling out a new design for the mobile version of the local pack, the local results that show up in web search. Phillip Barnhart was one of the first to see this start rolling out,...
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The Google link spam update is rolling out; Wednesday’s daily brief

And, the review stars are back in Google Search results. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it...
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Google adds author URL property to uniquely identify authors of articles

Google added a new recommended author.url property to the article structured data documentation. Google updated the article structured data help document to add new author properties to the list of recommended properties you can use in Google Search. The company said it added a...
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Google: Video must be main content to appear as thumbnail

When a video isn’t the main content, Google won’t show it as a thumbnail. Google’s testing showed a “minimal impact” on publishers. Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google...
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Is Google adjusting the FLoC strategy?; Friday’s daily brief

Plus, HTML success factors for SEO Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox...