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The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better....

Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements. Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most...

The change is gradually rolling out in the U.S., beginning with smaller states and extending to larger states throughout the year. Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like...

Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names. Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just...

This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red...

Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default....

Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details. Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or...

Google also shared new stats on actions it took in 2023 to block fake reviews and local listings. Google has a new review algorithm that the search company says it better and faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this...

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period. Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.”...

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel. YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel...