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AI and Automation Amalia Fowler, founder, Good AF Consulting: “I was confused by the declaration that AI is not replacing the marketer later followed by AI being able to do marketing strategy. The ‘control’ narrative felt like lip service, but a couple updates do speak to hearing...

Ads with poor Ad Strength could still perform well. But that doesn’t mean Ad Strength is not important, according to Google. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to...

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that...

Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate? Update May 5. Statcounter revised its data showing that Google took a massive hit to its search market share in April while Microsoft Bing...

Google’s Infini-attention can easily be added into existing models, including those of Google’s core algorithm Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely...

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.   Prabhakar Raghavan, the head of Google Search, expects his team to move more quickly and in different directions as part of a new “cost” a...

Bayer and Google Cloud today announced a collaboration on the development of artificial intelligence (AI) solutions to support radiologists and ultimately better serve patients. As part of the collaboration, Bayer will further develop its innovation platform to accelerate the...

When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these...

The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine. AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better....

Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements. Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most...