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Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags. Google introduced new ad budget features for Local Service Ads, including the ability to set a maximum...

Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout....

Google launched Notes in Search 8 months ago as a labs experiment – that experiment ends today. Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to...

Rishi Shah, 38, an Indian-American ex-billionaire has been sentenced to seven and a half years in prison after being convicted of defrauding investors such as Goldman Sachs, Alphabet and the Pritzker Group venture fund of $1 billion, Bloomberg reported. Shah is co-founder of...

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies. Updated deals destination: – Shows freshest deals from across retailers in a carousel – Organizes promotions by product categories –...

Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement, the update, which began on June 20, is expected to take up to one week to roll out...

Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic...

AI and Automation Amalia Fowler, founder, Good AF Consulting: “I was confused by the declaration that AI is not replacing the marketer later followed by AI being able to do marketing strategy. The ‘control’ narrative felt like lip service, but a couple updates do speak to hearing...

Ads with poor Ad Strength could still perform well. But that doesn’t mean Ad Strength is not important, according to Google. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to...

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo. Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that...