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How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ For as long as search engine optimization specialists (SEOs) have been working...
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Google My Business Updates User Interface For Editing Business Details

Google My Business, the place businesses can go to update their business details as they are listed on Google Maps and Google Local, has been updated. Thew new interface is more condensed and concise, allowing for not just a cleaner and more intuitive way to update your business...
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Google My Business testing future opening dates in the local panel for new businesses

Google can let searchers know when a new business will be opening its doors. Google is testing a new Google My Business (GMB) feature to communicate when a new business will be opening its doors. A new business can specify its future opening date, and Google can show that listing...
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Google: Company Name In Title Tag Is Fine

Many web sites put a keyword rich one line short description of the content on the page in their title tag. Many of those companies also add to the end of their title tag the company or brand name of the site. Google confirmed that it is 100% okay to put your company name in your...
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European publishers accuse Google and Facebook of ‘plundering’ their content

Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’ Many of Europe’s biggest news publishers have stepped up lobbying for a proposed European copyright law that would force companies such...
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Did The Google Medic Update Make Search Worse? Show Google Examples.

Google is asking you to provide examples of how the search results are now worse off since after the Google Medic update which was released on August 1st as a core broad Google algorithm update. Gary Illyes said let him know examples on Twitter and do not just say that a...
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Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad...
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Google Ads account admins can require multi-factor authentication for all users

The new feature gives account owners more control over the security of their Google Ads accounts. Some Google Ads accounts have several users logging in at any given time. Now account owners can ensure every one of those users has enabled 2-Step Verification. Administrative-level...
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Google News Drops Editors’ Picks & Standout Meta Tag

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended...
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Google Home and Chromecast device currently offline

Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to your Google Home requests. Google Home and Chromecast devices worldwide are not functioning for many users. Google has been apologizing on their @madebygoogle Twitter...