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Retailers can now link their PayPal and Google Merchant Center accounts

The integration makes it easier to get up and running with Google’s free Shopping listings. Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration...
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Google Search Console now supports SpecialAnnouncement schema

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...
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SEM Sign up for our daily recaps of the ever-changing search marketing landscape. See terms. Enter your business email here. Google Q1 earnings offer hope ad slump won’t be as bad as some expect

Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth. Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in...
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Google surfacing more local COVID news content to satisfy massive search demand

Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How...
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Google Still The King of Driving Ecommerce Sales

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic. Analytics firm Oribi conducted an extensive study of shopping trends in 2019 and the results show that Facebook and Instagram still have a long...
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Taking a Page From Apple, Google Is Working On Its Own Chips

Google is working on its own ARM-based chips to power its Pixel line of smartphones and help it better compete with Apple. ARM licenses its processor designs to companies for use in their products. Apple’s iPhones have long had a performance advantage over similar flagship...
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Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression data. Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display...
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Google Ads ends monthly campaign budget test

Any campaigns using it will be switched to daily budgets. Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on...
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Google creates best practices guides & support for health organizations around COVID-19

Google is offering more guidance and support to those in the health space. Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. Google also created a...
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Google My Business tells businesses affected by the coronavirus to update listings

You can update your business hours, description, phone number and even add Google Posts. Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their...