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The company is seeking more SMB engagement by making updates easier and more accessible. Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or...

The deadline to migrate to parallel tracking is October 30, 2018. Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended to the end of...

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...

The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content. Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in...

Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting. As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it...

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and...

Google has begun a staged upgrade of its Google Places Dashboard — the backend tool that allows local businesses to manage their business information that appears in Google’s search results. A new dashboard that looks much more like the current Google (and Google+) aesthetic, and...

The Rich Results Test tool now also supports SpecialAnnouncement markup. Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test...

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to...

This new ranking factor won’t be live until 2021, at the earliest. Here is what you need to know. Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google...